Who Am I?

Christina Heystek

I’m an author, speaker and online marketing specialist. I am a proud grandmother and reside in Port Elizabeth, South Africa.

I worked in Corporate IT for 38 years as a project manager, business analyst and systems architect.

After a rude awakening upon joining the world of small business, I now share what I learned along the way.

I am passionate about making it easier for others that want to, or have to, become entrepreneurs. I’m using my business and copywriting skills @ Webcafe to help small businesses find the right clients.

I’m involved in several NPOs as Ambassador. Shadow of They Wings and Global Forum of Women Entrepreneurs (GFWE).


Out in the cold

If you’re out in the cold and don’t know what to do next or how to start, reach out. We’d love to help you plan your next step.



I help you find your purpose and validate your businesses idea

before you start

Are You Ready?

my Skills

I love writing

I am an author, copywriter and speaker. 

Find your passion and purpose before you start a business. Put in the work to create a business you love, serving people you want to serve.

To be successful in small business, you must know where your market is and how to reach them.

  • Business Creation
  • Online MARKETING

Business Creation

My mission is to help you create a business you can sustain. It’s important to do the work before you spend the money. 

  • Business plan book
  • Speaking engagement
  • Discussion groups
  • Business plan training

MarketinG Strategy

Companies need to create a online marketing strategy.  The outcome of the strategy is:

  • Where you need landing pages, website changes and PPC
  • Determine seasonality in the market
  • Online marketing plan
  • Social media schedule

Online Marketing

Online marketing is quantifiable. With monthly reports you can see:

  • where your money is used
  • which keywords are performing the best
  • update ads to improve performance over time

Networks & Companies